In 1972, IBM replaced their striped logo that had been in use since 1962 with a new one.
The 1962 logo had 13 white stripes, supposedly signifying the fact that the letters I, B, and M took 13 strokes, so the 13 represented the number of wires it would take to draw them.
In 1972, the new logo had 8 white stripes instead. That was it. The typography was the same, only the number of stripes changed. I've been told numerous stories about it, but the most common explanation (which may have been done retroactively) was that the 13 stripe logo represented the wiring of IBM's mechanical expertise, and the new 8 stripe logo signified the 8 bits that make up a byte, representing IBM's semiconductor age.
Confusing those within IBM was a *BIG THING* at that the time, being treated as trademark infringement. Which it was, only internally within the same company.
Let's not discuss how much they paid the designer for the "new" logo.
Was it more or less than the cost of renovating the reflection pool?
I sure hope it was less! 😂
I wish they wouldn't call a company town hall just to unveil this
2% wider translates to exactly 0 pixels. Bold move.
In 1972, IBM replaced their striped logo that had been in use since 1962 with a new one.
The 1962 logo had 13 white stripes, supposedly signifying the fact that the letters I, B, and M took 13 strokes, so the 13 represented the number of wires it would take to draw them.
In 1972, the new logo had 8 white stripes instead. That was it. The typography was the same, only the number of stripes changed. I've been told numerous stories about it, but the most common explanation (which may have been done retroactively) was that the 13 stripe logo represented the wiring of IBM's mechanical expertise, and the new 8 stripe logo signified the 8 bits that make up a byte, representing IBM's semiconductor age.
Confusing those within IBM was a *BIG THING* at that the time, being treated as trademark infringement. Which it was, only internally within the same company.
how do I make things about me : )
success i guess